Performance creative studio · San Diego, CA
I'm Wyatt. For 10+ years I've built paid media strategy for dozens of brands on Meta, Google, TikTok and CTV. Video production is how that strategy gets executed: every hook, cut and format is planned from your data before a camera rolls.
The problem
The people who make your videos are almost never the people who buy the media. You pay for both, they rarely talk, and the gap gets filled with re-edits. We make the creative for your buying strategy, so you pay for it once.
Feeds, reels, stories, shorts, in-stream, discovery, search, overlays... There are a LOT of sizes. Every hour your team spends resizing is an hour billed to nothing. We deliver every size up front, so that cost disappears.
You know the drill: a great ad runs until frequency climbs, CTR slides and CPA follows. Every day a tired ad keeps running, it costs you more per result. A planned refresh keeps costs down before fatigue sets in.
Results
All of the results are from campaigns managed by Wyatt. The same person wrote the hooks, cut the ads and watched the numbers.
Public university · Gunnison, Colorado
Wyatt partnered with Denver agency Blennd to develop video concepts for WCU's new advertising strategy. He then built the creative and managed it across 8+ platforms, including Meta, YouTube, TikTok, Hulu, Roku and Bing, measuring every cut against benchmark.
Online book community · Since 1997
Wyatt commissioned UGC videos, then built each one out with motion graphics, subtitles, B-roll and music, all shaped around the hooks and angles the performance data showed were working. Each video had a single job in a three-step funnel: brand awareness, retargeting with limited-time offers drove memberships, and a $1-a-day campaign kept members engaged.
Luxury custom homebuilder · Dallas–Fort Worth
Their ads got plenty of clicks but few real leads. Wyatt built custom conversion events to track the full customer journey, so every video was judged on the results that mattered. Then he created vertical videos for each stage of the funnel, from the first look at a home to the next step toward building one. Leads went up, and cost per lead went down.
Every format
Wyatt developed, directed and edited the creative for ILGM's Airstream Giveaway campaign. It was framed and shot from the start to be cut for every placement, so one shoot delivered all three sizes.
Free with every package
Before we make anything, we run your account's full performance history through our analytics model. Then Wyatt and our senior media buyers turn what it finds into a strategy. Big-agency analysis, from a local San Diego team.
A one-time CSV export from your ad account or a live data connection. Your choice, no logins needed.
Our analytics model scores every campaign, ad, audience and placement in your history, then flags the wins and losses.
Wyatt and our senior media buyers put the numbers in context and plan the videos your strategy needs next.
What's in the report
Packages
Every package starts with a strategy from a senior media buyer. The video is how we deliver it, with clear starting prices for one-off projects.
01 · Edit-only
Send your raw footage. We turn it into ads built for testing, with hooks, captions and graphics that hold attention and perfectly align with your campaign messaging.
Allow an expert editor to turn your DIY footage into professional commercial content on a reasonable budget. Or have our team re-edit old media to breathe new life into existing assets.
With fast turnaround times and a reasonable cost, working with Wyatt is the no-brainer solution to transforming your media into high-performing ads.
Starting at$600
02 · Creator Ads
To the viewer, it's someone's post. Underneath, it's a produced ad. We write the script from your data, cast local talent who look like your buyer, and shoot on location with real lighting and color. Every choice is made to stop the scroll and sell, so it still feels like a phone video.
We develop three angles, like a problem, a result or a story. Each one gets three different openings, so you get nine ads, each cut for every placement.
Starting at$1,450
03 · Content Day
We analyze your account, develop a media buying strategy (or work with your buying team), create video concepts, develop scripts, shot-list, and produce the media with our local San Diego crew and in-house cinema equipment.
Create a library of content in one day, or an evergreen commercial with variable hooks and CTAs. Whatever we produce, it will be built from the ground up to fit your campaign strategy.
Pricing varies based on scope (number of crew, locations, talent, shooting days, etc.) Hop on a call with our team to get a quick and accurate estimate.
Starting at$2,500+
Beyond the feed
Not everything we make lives in Ads Manager. The same crew and cinema gear produce brand documentaries, event videos, Kickstarter videos and YouTube series, made for TV screens, YouTube and your website.
Tell us what you have in mind. Book a quick call to talk through your project, and we'll follow up with a free estimate.
Monthly
A monthly plan keeps fresh creative in rotation before frequency climbs and costs follow. Same audit-first approach, on a set schedule.
You run your own ads, or have a media buyer who does. Each month we review what ran and deliver new ads before the current ones tire out.
Good fit: brands spending on Meta, Google, or TikTok that need fresh creative every month.
Start your account auditYou own the client and the media plan. We're your monthly creative team, delivering new ads for your accounts on a set schedule, working from your briefs.
Good fit: agencies and freelance buyers who run the media but don't have in-house production.
Talk about a partnershipProcess
Free with every package. We pull your account's full performance history, by one-time export or live data connection, and run it through our analytics model to score every campaign, ad, audience and placement.
Wyatt and our senior media buyers turn the wins and losses into a strategy, then build concepts from it and write scripts and shot lists, so you know exactly what gets produced.
Our local in-house team of video production experts produces the media to the agreed plan: modular videos with multiple hooks, product moments and CTAs to recombine based on performance data.
Every variation designed for testing is organized into detailed folders, broken out by platform and delivered in multiple sizes, ready to drag and drop straight into your campaign setup.
Testimonials
He has the ability to relay the high-level narrative around each brand's performance, summarizing the most important drivers and themes, and just as easily can dive into the supporting details and metrics as needed.
Having access to Wyatt's level of experience and knowledge helped us hone our digital advertising strategy and increase our reach in a way that was smart, targeted, and cost-effective. Ticket sales and subscriptions increased dramatically as we upped our game, which is not the norm for this industry.
Working with Wyatt was always a positive experience. Wyatt was consistently prompt, easy to work with, and highly adaptable whenever priorities or strategies needed to shift quickly. One thing I especially appreciated was his ability to present marketing reports in a way that was clear and easy to digest.
Next step
Tell us what you're selling and what's running now. We'll come back with a detailed and valuable plan, whether or not we work together.